I didn't know it would cost so much
"No one said [a] CMS was going to be cheap, but I didn't know that installing it would turn out to be so expensive. I was under the false impression that the product would be the most expensive part of our CMS implementation. We spent nearly 80 percent of our budget on buying the product. We unfortunately discovered too late that we didn't have enough money left over to actually get the CMS to work." --Mike M., CFO
Software licensing could be the least of the expenses, said Byrne. The cost of integrating, customizing, and extending a CMS can easily set you back one to three times the cost of licensing alone, depending on the scope of the engagement. Departmental installations of midmarket packages tend to run toward the lower end; enterprise projects will certainly edge up or above the 3X ratio. Another hidden cost involves the work of cleaning, organizing, and preparing content for the CMS. CMS buyers typically need to do most of this themselves; everyone usually underestimates the level of effort and cost involved. The moral of the story? Budget accordingly.
What's your CMS war story? TalkBack below.
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