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| Tech Update
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Prescriptions for B2B supply chain success
Transforming your commerce chain
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By David Yockelson and Aaron Zornes
Meta Group
February 13, 2002
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In making the business case for CCM transformation, enterprises should:
- focus CCM portfolio investments on near-term ROI by contrasting supplier analytics and strategic sourcing vs. e-procurement--and evaluating partner relationship management vs. "marketplace middlemen"
- assess the private Net market vs. consortium Net market(s), or the outsourced private Net market
- pursue basic elements of the CCM portfolio, with a focus on future integration by considering inter-enterprise integration/B2B investments and focusing on process automation
- explore XRM, private Net markets, and enterprise portals as integration vehicles
Business impact
After two years of irrational exuberance, organizations must take a B2B (business-to-business/"back to basics") approach in B2B supply chain strategies to regain credibility and attain fundamental ROI.
Bottom line
Unprecedented changes in supply chains, business processes, and customers will have a direct effect on brand management. Companies must plan to evolve their supply chains via "out-of-the-box" commerce chain management strategizing--or else risk not being able to compete or deliver.
Sailing from chaos to commerce: B2B supply chain challenges for 2001/02
By David Yockelson and Aaron Zornes
First published by META Group on Nov. 13, 2001
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