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Tech Update 
A crash course in e-commerce
The basic toolkit: Internet Merchant Account
By Eamonn Sullivan
E-Business
April 10, 2001


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Most business-to-consumer (B2C) sites, and some business-to-business (B2B) ones, need to process credit-card transactions. To do so, you need an Internet Merchant Account from a bank or other financial institution. This is true whether you already have a Merchant Services Account (MSA) for other "card-not-present" transactions, such as mail-order or telesales.

Banks are only lately getting comfortable with Internet commerce, but already a large number of companies can provide this service with an Internet Merchant Account. Try searching for "Internet Merchant Account" on a search engine or check out the eCommerce Directory. But be careful -- rates vary, and high rates can cut significantly into your profit margins.

Some typical rates at the time of this writing included a little over $3,000 for the processing software (or around $100 a month to lease the software) and 25 to 35 cents per transaction for Visa, MasterCard and American Express. That's over and above the 2.4 percent discount rate that the credit-card companies charge, so for low-cost items, those costs can add up quickly.

To get an Internet Merchant Account, you may also have to show the bank that you understand security and have put reasonable procedures in place. A hosting company that understands e-commerce can help you meet that requirement.

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he 2.4 percent discount rate that the credit-card companies charge, so for low-cost items, those costs can add up quickly.

To get an Internet Merchant Account, you may also have to show the bank that you understand security and have put reasonable procedures in place. A hosting company that understands e-commerce can help you meet that requirement.

Action items
Arrow Talk to your existing bank about getting an Internet Merchant Account. Most banks have a program in place. If yours doesn't, consider changing banks.

Arrow Shop around for the best deal. Monthly and per-transaction rates vary by provider and often also vary depending upon how much of the transaction you want to handle yourself. Small businesses may just want the money deposited in an account. Larger businesses may want to do their own credit checks or adjust pricing depending on the type of customer.

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1. A crash course in e-commerce
2. Is e-commerce for you?
3. Devise a strategy
4. Getting started: Do it yourself or outsource?
5. The basic toolkit: Choosing and obtaining a domain name
6. The basic toolkit: Internet Merchant Account
7. The basic toolkit: Establishing your identity
8. The basic toolkit: Application integration
9. Site design
10. Promotion
11. Customer service
12. Performance testing and monitoring
13. E-commerce: The bottom line





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